My Story

Meet Natalie Dawson

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CNBC logo
Vogue logo
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Over the past 10 years, I’ve…

Natalie Dawson and supporters
Co-Founded Cardone
Ventures in 2019
Scaled to $250M+ in revenue and $1B+ businesses under management

 

Served 100,000+
Clients

24.02.23_-NFB_9_-1-01-portrait-800w-01

Over the past 10 years, I’ve…

Natalie Dawson and supporters

Founded Cardone
Ventures in 2019

& Scaled to $250M+ revenue , $1B+ businesses under management.

Served 100,000+
Clients
24.02.23_-NFB_9_-1-01-portrait-800w-01
24.11.20-Natalie-Book-Shoot-25-01-800w-squ-01

Written two #1 best
selling books on
amazon about how to
build better
businesses and
scale high-
performing teams.

24.11.20-Natalie-Book-Shoot-25-01-800w-squ-01

Written two #1 best selling books on amazon about how to build better businesses and scale high-performing teams.

Currently Cardone Ventures

I’m the Co-Founder and President of Cardone Ventures. We partner with business owners to help them achieve personal, professional, and financial freedom by applying tested, measurable growth strategies. I’m not a guru, I’m an operator. My playbook is built on execution, discipline, experience, and results.

If you’re ready to grow a business without excuses, I’ll show you how to do it faster—and—smarter than you thought possible.

Impact

I help owners build better businesses

No BS Blueprint

Free Downloadable

The No B.S. Business Blueprint

Building and scaling a business isn’t for everyone – it takes grit, determination, and the ability to face challenges head-on. The No B.S. Business Blueprint gives you the proven frameworks to create real momentum, but knowledge alone won’t drive growth – growth will. My mission is to help you skip the trial-and-error that holds so many back, so you can make faster, smarter decisions and scale with confidence.

No BS Blueprint

Free Downloadable

The No B.S. Business Blueprint

Building and scaling a business isn’t for everyone – it takes grit, determination, and the ability to face challenges head-on. The No B.S. Business Blueprint gives you the proven frameworks to create real momentum, but knowledge alone won’t drive growth – growth will. My mission is to help you skip the trial-and-error that holds so many back, so you can make faster, smarter decisions and scale with confidence.

My Personal Accountability Network

Polaroid of Cardone Ventures

Co-Founder

Cardone Ventures Group

Investor

Polaroid of Brandon and Natalie Dawson wedding

Wife

Asset 8

Author

Asset 9

Fashion Lover

Asset 10

Speaker

Get to know me

1. My Wake-up time is…

A. 4:00 a.m. – Hustlers don’t sleep

B. 5:30 a.m. - Just early enough to dominate the day

C. 7:00 a.m. – With coffee in hand
D. Whenever I get up

2. My uniform is…

Leather leggings, detail blazer, my husband’s white button-up, and heels – always heels.

3. My Ideal vacation looks like

A. Summertime with friends in the South of France.

B. A remote beach with no WiFi
C. A wellness retreat in Bali
D. Exploring history in Rome

4. My signature scent is…

A. YSL Black Opium

B. Gentle Fluidity by Maison Francis Kurkdijian

C. Tom Ford Black Orchid
D. Chanel No. 5

5. My Favorite 2000s Hip-Hop Anthem is…

A. Lose Yourself – Eminem
B. Big Pimpin’ – Jay-Z
C. Stil D.R.E. – Dr. Dre & Snoop Dogg

D. Country Grammar - Nelly

6. if my life had a theme song, it would be…

“Strut” by The Cheetah Girls.

7. My Ideal Workout Is…

A. CrossFit – all about the intensity

B. Weights and Pilates - strength and structure

C. Running – give me miles
D. Yoga – centered and flexible

8. The one business tool I swear by is…

Relentless execution. No tool beats action.

9. The best advice I’ve ever received is…

Everything you want in life is on the other side of hard work.

10. My Guilty pleasure tv show is…

A. The Kardashians
B. Selling Sunset

C. Sex and the City

D. Shark Tank

connect with me

Comment HIRE and I’ll send you my guide to finding and hiring high performers. 

Your network can be one of your biggest advantages when building an A-player team.

But knowing who to hire, how to identify top talent, and how to make sure the right people are in the right seats is a skill every business owner needs to master.
Comment INTERVIEW and I’ll send you my hiring framework to help you ask better questions, evaluate candidates more accurately, and build a stronger team.

One of my favorite interview questions is incredibly simple:

“What research have you done about us?”

Not because I expect candidates to give me a rehearsed speech.

I want to see if they took the time to prepare.

Did they research the company? Are they genuinely interested in the opportunity? Did they come ready to have a conversation?

You can learn a lot about someone before you ever ask them about their experience.

Because how someone prepares for the interview is often a preview of how they’ll prepare for the job.
Comment INTERVIEW and I’ll send you my interview framework for evaluating candidates across cultural fit, operational competence, and core values alignment.

Anyone can tell you they have the right values in an interview.

The real question is: Do they actually live them?

One of the ways we test this inside our organization is by having candidates present how they align with our core values.

Recently, a team member’s slides stopped working right before his presentation.

And he kept going.

He didn’t need a script to explain how he lives our values because they weren’t just words he memorized for an interview. They were part of how he actually operates.

That’s the difference between someone who can talk about your values and someone who truly embodies them.

Your interview process should help you tell the difference.
Most businesses have adopted AI. Very few have actually integrated it.

There is a big difference between downloading a tool and redesigning how your business operates around what AI makes possible.

On this episode of Keep It Brief, I sit down with my brother, Chris Workman, Head of Technology at Cardone Ventures, to unpack what real AI implementation looks like inside a growing company.

The real decisions. The internal resistance. The measurable ROI.

Full Episode in the link in bio!
Comment EDGE to learn more about Elite Edge and how we help entrepreneurs level up their business, leadership, and growth.

Want to get better at showing up online without letting other people’s opinions stop you?

You have to be willing to be uncomfortable.

When I first started putting more of myself online, I shared things I never wanted people to know about me. And yes, people had opinions.

But I realized something: if they’re talking about me, I have their attention.

Instead of letting criticism stop me, I used that attention to build something bigger through books, events, and content that actually creates value.

If you want to build a bigger business, you have to get comfortable being seen.
YOU ARE WELCOME 🍁🎃🦇☠️☕️🍂

Follow me across all my social media accounts

connect
with
me

Follow me across
all my social media
accounts

Comment HIRE and I’ll send you my guide to finding and hiring high performers. 

Your network can be one of your biggest advantages when building an A-player team.

But knowing who to hire, how to identify top talent, and how to make sure the right people are in the right seats is a skill every business owner needs to master.
Comment INTERVIEW and I’ll send you my hiring framework to help you ask better questions, evaluate candidates more accurately, and build a stronger team.

One of my favorite interview questions is incredibly simple:

“What research have you done about us?”

Not because I expect candidates to give me a rehearsed speech.

I want to see if they took the time to prepare.

Did they research the company? Are they genuinely interested in the opportunity? Did they come ready to have a conversation?

You can learn a lot about someone before you ever ask them about their experience.

Because how someone prepares for the interview is often a preview of how they’ll prepare for the job.
Comment INTERVIEW and I’ll send you my interview framework for evaluating candidates across cultural fit, operational competence, and core values alignment.

Anyone can tell you they have the right values in an interview.

The real question is: Do they actually live them?

One of the ways we test this inside our organization is by having candidates present how they align with our core values.

Recently, a team member’s slides stopped working right before his presentation.

And he kept going.

He didn’t need a script to explain how he lives our values because they weren’t just words he memorized for an interview. They were part of how he actually operates.

That’s the difference between someone who can talk about your values and someone who truly embodies them.

Your interview process should help you tell the difference.
Most businesses have adopted AI. Very few have actually integrated it.

There is a big difference between downloading a tool and redesigning how your business operates around what AI makes possible.

On this episode of Keep It Brief, I sit down with my brother, Chris Workman, Head of Technology at Cardone Ventures, to unpack what real AI implementation looks like inside a growing company.

The real decisions. The internal resistance. The measurable ROI.

Full Episode in the link in bio!
Comment EDGE to learn more about Elite Edge and how we help entrepreneurs level up their business, leadership, and growth.

Want to get better at showing up online without letting other people’s opinions stop you?

You have to be willing to be uncomfortable.

When I first started putting more of myself online, I shared things I never wanted people to know about me. And yes, people had opinions.

But I realized something: if they’re talking about me, I have their attention.

Instead of letting criticism stop me, I used that attention to build something bigger through books, events, and content that actually creates value.

If you want to build a bigger business, you have to get comfortable being seen.
YOU ARE WELCOME 🍁🎃🦇☠️☕️🍂
YouTube_2024.svg

More of my journey

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How I Made My First Million

How I Transformed Myself and Built My Dream Life